Part 2/10:
The seeds of Apple’s troubles can be traced back to November 2022, when generative AI technologies, exemplified by ChatGPT and GitHub Copilot, were launched. Surprisingly, Apple had not even conceived the idea of Apple Intelligence at that time, a significant departure from its historically cautious approach to product announcements. Unlike competitors who often rush to market, Apple has built its reputation on carefully curated innovation, delivering polished products that adhere closely to promised features. Their ethos has always centered around control, privacy, and trust—significantly enhancing their customer base’s loyalty.