Part 9/11:
This approach not only risks disappointing consumers but also damages industry credibility. When expectations are built on polished marketing and then fall short, it erodes trust, and players become more cautious, especially with high-profile titles like Cyberpunk 2077.
A Better Future: Transparency and Real Content
I firmly believe that the future of gaming marketing should focus more on authenticity. Developers should strive to showcase actual gameplay—unedited, from real players—before launch. This transparency would allow gamers to make informed decisions, reduce false expectations, and foster stronger community trust.