Part 3/13:
Despite the financial struggles, Dana and his team were driven by a pure love for the sport. They bought the company to build fights they wanted to see, not merely to turn a quick profit. With limited time and resources, White quickly overhauled production teams, scaled operations, and learned as they went. He recalls how mistakes were part of the process—like experimenting with pyro and WWE-style theatrics—before finding the perfect balance where technology and quality came together.