I questioned the name of HIVE when it was mentioned as the confusion of others using the same name is very problematic. This is why a name is very important and searches at the time would have revealed exactly this. Instead of the DHF wasting money supporting other projects maybe a rebrand is the answer because this needs to be resolved whether it is now or later. Just to add to this we saw cases of articles being written for the HIVE bitcoin mining company where they used our HIVE logo so they could not tell the difference and had no idea.
Here is the article and is all the proof you need to show the confusion.