"Capturing value from vehicle data will require players in the automotive ecosystem to approach the issue strategically and to overcome the three main challenges that 60-plus executives identified in our proprietary survey and industry roundtables." -
You also can go to this link and check it out: https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/our-insights/accelerating-the-car-data-monetization-journey
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