Google Ads (formerly Google AdWords)is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).[Services are offered under a pay-per-click (PPC) pricing model.
How Google Ads work. Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are “maximum bids” — or the maximum you're willing to pay for an ad.
Using Google Ads might be the best decision you make for your business.
This is not an exaggeration.
People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users.
This means increasing leads, conversions, and sales.
That’s where Google Ads comes in.
Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales.
Let’s take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.