Smooth Laser Clinic
Case Study
Smooth Skin.
100% pain free laser hair removal.
Smooth Laser Clinic is a start-up that contacted me to create an in-depth content-plan before their opening in 2017. The business specializes in 100% pain-free permanent laser hair removal and works with machines like the Soprano ICE, a laser with advanced technology that guarantees 100% pain-free laser hair removal. They are the first to introduce this technology in the East of the Netherlands.
My mission? Help Smooth Laser Clinic become the brand it deserves, launch incentives, create brand recognition, and open streams of revenue-all without alienating the local competition.
For this complex project, my approach needed to be comprehensive and cohesive, impacting customer touchpoints from fundamental design and visuals to the online experience and everything in between.
| CHALLENGE | OUTCOME |
Clarify the brand’s positioning and the customers they serve. | I helped Smooth Laser Clinic focus their brand and marketing strategy. This led to growth in customers and brand recognition, and brought in a new market of nonlocal customers. |
Developing the Strategy
I sat down with CEO, to craft the brand’s strategy before the upcoming opening in 2017. Over several facilitated sessions, I surfaced the challenges Smooth Laser Clinic faced. In the process, we prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans to kickstart the business.
Understanding the Users
Smooth Laser Clinic is a customer first. It's a clinic where customers can experience 100% pain-free laser hair removal. To understand the needs of these customers, Levon Boghosian provided me their market research analysis that was necessary to get a better understanding of their customers. This painted a clear picture of their needs and wants.
Defining the Brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Positioning
Understanding what Smooth Laser Clinic is all about and who they are the best choice possible for, helped define the positioning statement of the organization. This set the tone for everything created for the entire branding.
Branding
Together with the CEO, we developed an entire visual roadmap to make sure every customer touch-point reflected the brand. The branding included creating the website, introducing their color palette with visuals, various expertise of photography, and strategy. This created a more cohesive experience and atmosphere for the brand.
Read the whole case study here that I published earlier today.
Cheers,
Ruben
Nice work Ruben! I love the color palette, very smooth indeed
Thank you Carl! Great to be back! Missed you man!
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