Maybe one of the questions should be 'what else might you use this back scratcher for?' Just think how things might have turned out if instead of 'I've fallen and I can't get up' people started using personal alarms for 'I'm in the mall parking lot and I can't find my car' or 'I've been mugged and they took my phone'. I'm not frail but I might consider advertising that went: "there's no one else home and I've cut off my leg with a chainsaw."
In support of your post and on a related topic: I had an incident one time while walking down the mall corridor with hubby (we were early for something and wasting some time) when this cute girl popped out of nowhere and asked if we'd answer some questions. Well, dear hubby said 'certainly'! (It absolutely had nothing to so with the fact that a cute young lady was asking!😉) It turned out that she was only interested in asking me questions and the quiz involved hand lotion from a company that I had negative preconceptions about (only with respect to hand lotion) I tried it and agreed that it was nice and then she asked if I would buy it. I said no because I wouldn't buy any lotion from that company. She really pushed with various questions about which conditions might make me change my mind. Now, were I in a store looking at all the products I wouldn't have that kind of pressure to buy a specific product and yet she seemed to do everything but put slivers under my toe nails to get me to say I would buy it. My husband, though he generally doesn't buy those kind of products, has been known to make exceptions when bored and the salesperson is a pretty young thing and, under the same principles that you buy crap when a kid asks you to support their hockey team 😉, would likely consider it! The point of the story is that those who are doing the questionnaires and those who are gathering and interpreting the data can have very different goals = bad judgement in what will sell. It really isn't just about asking the right questions to the right segment it can easily be just the person asking that really screws up the data.
hahaha! very interesting and easy-to-understand way of explaining marketing. ^^
I'm glad you enjoyed :)
Maybe one of the questions should be 'what else might you use this back scratcher for?' Just think how things might have turned out if instead of 'I've fallen and I can't get up' people started using personal alarms for 'I'm in the mall parking lot and I can't find my car' or 'I've been mugged and they took my phone'. I'm not frail but I might consider advertising that went: "there's no one else home and I've cut off my leg with a chainsaw."
In support of your post and on a related topic: I had an incident one time while walking down the mall corridor with hubby (we were early for something and wasting some time) when this cute girl popped out of nowhere and asked if we'd answer some questions. Well, dear hubby said 'certainly'! (It absolutely had nothing to so with the fact that a cute young lady was asking!😉) It turned out that she was only interested in asking me questions and the quiz involved hand lotion from a company that I had negative preconceptions about (only with respect to hand lotion) I tried it and agreed that it was nice and then she asked if I would buy it. I said no because I wouldn't buy any lotion from that company. She really pushed with various questions about which conditions might make me change my mind. Now, were I in a store looking at all the products I wouldn't have that kind of pressure to buy a specific product and yet she seemed to do everything but put slivers under my toe nails to get me to say I would buy it. My husband, though he generally doesn't buy those kind of products, has been known to make exceptions when bored and the salesperson is a pretty young thing and, under the same principles that you buy crap when a kid asks you to support their hockey team 😉, would likely consider it! The point of the story is that those who are doing the questionnaires and those who are gathering and interpreting the data can have very different goals = bad judgement in what will sell. It really isn't just about asking the right questions to the right segment it can easily be just the person asking that really screws up the data.