Chainlocks gives practical security. It makes it more expensive to attack Dash than BTC or any other fork of the idea "Bitcoin".
As for the Marketing...The DAO has a budget of 10% that goes to those who apply for it and get voted by the Masternodes (Full Nodes with a Stake). Most of the money gets allocated to the Devs of Dash Core Group, in order for the DAO not to rely on external funding and the Devs getting hired by a company like Blockstream.
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Is it practical if Dash's network is that small that nobody is interested in attacking it?
Who financed the budget?
Do you still think Dash stands a chance to go back to a market cap of 10 trillion USD?
To topple BTC you'd need a new SoV and MoE that is 10 times better than BTC.