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HW must be better designed to be more trustworthy and secure!

an economic message that is clearly understood by executive leadership and stockholders.

Even if they do understand the other messages, the economic message is the only one they will listen to.

Let’s reward those companies who take the time and effort in building more secure and safe products that respect privacy, over those companies who are trying to downplay cybersecurity.

Absolutely!

Businesses pay attention to the language of Sales and Profits!