It seems to me that ordinal utility, although a little generic, can produce insights with less error and it's also easier to handle in calculations since you then use a scale and not quantity. What do you think?
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Ordinal utility is less likely to be misleading as exact values are not being applied. All that is required is that we know the order or rank that of the good, service or activity based on utility provided.
For example, I prefer tea over coffee. Therefore, I buy tea instead of coffee. Assigning a value to tea or coffee does not affect my decision to buy or coffee. I simply select what gives me more value (utility). Mathematical calculations seem unnecessary when we can achieve an outcome just based on ranking.