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12 I think is a nice number as like @pfunk said below, double digits looks more enticing but it isn't a 10, plus it fits nicely with the months of the year. I am looking forward to seeing if people will keep more of their earnings on here with this change.

My reasoning for 12% once we fork is because of nexo. They offer 12% in stable coins and we can match that.

I forgot that Travala has dropped theirs to 8% now (it was 24 at one point). I think the APR is a good lure, but at the end of the day, what will add long-term value is compelling utility.