I fully support this. I've suggested something similar and I know others have as well. Often in the past, when something like targeting this specific market of investors came up in discussion, it meant taking something away from the market I'm a part of. In other words, it sounded like I was getting screwed over. Not cool.
This approach opens the door to that market. Once they're in they're exposed to everything else, that still exists. AND I'm not getting screwed over.
So yeah. Whatever. Do it. And do it right.