Update Your Old Content to Boost Ranking

in Hive SEO3 years ago

You love to stay updated every time. You love to go with the trend, right? People don't love to read last year's magazines. They want a recent edition. So then, why aren't you updating your posts? Editing your old post can boost up your rankings on the search engine. It will also help you to get more visitors.


Pixabay

So updating content at least once a year is mandatory. Because everything is changing a lot every day. Maybe you wrote a review article for the iPhone 8 last year. But people aren't interested in iPhone 8 anymore; they are looking for a review of the newer version. Or maybe you have an article on "Gardening techniques" or "Best SEO Strategies," which you wrote last year. And lots of techniques and strategies have been changed since then. People are looking for updated strategies now, so you have to cope with the changes. So you need to change and update your content accordingly.

Here we'll see how you can stay updated and boost up your old post in the search engine.

Improve Click Through Rate

As I already mentioned, people love to click on the new results. For example, suppose you searched on Google - Best mobile phone to buy.

If I were in your place, I would have loved to click on the post which has been published recently. However, I would like to buy a mobile which is updated. And I know that old posts are focusing on backdated mobiles only. That's the reason all of the results on the screenshot are recent.

Let's give another example so that you can understand better. I love to watch travel-related movies as I love traveling. Let's search with "Best Travel Movies."

And here, we can see almost all the sites on Google's first page are updated except one. The third content was published in 2015, and this is 2021! Maybe I will ignore that website as I would love to know about recent movies as well.

Does this mean all other content was published in 2021? No, my friend!

Most of the posts were old; what they just did is updated them! They updated the posts, inputted all the new info in the post and changed the post's "publish date". Yes, you can change the publishing date of your post!

Updating Post in Easy and Fast

You don't have to write your post all over again. Just add the new things, remove the unnecessary items from your content. And that's it! Your post is ready to go!

Maybe some features have been changed than last year, add those features in your post. Google wants to show its user new and updated results.

In this way, you can easily save your time too.

And don't forget, updating your content can double or triple your traffic!

Change Post Title

Some simple steps can make significant differences. For example, change the title of your post and add catchy eye words like "in 2021" or "Updated".

You tell me which title you would like to click in the following?

Top 10 sites for blogging

or,

Top 10 sites for blogging in 2021

I know you will click on the second website as you would love to learn about updated info. All you have to do is change the title of your website from 2020 to 2021. Then, next year you will change it to 2022.

I hope you got my point. Results in this screenshot will give you how you can change the title.

Another point - 8 words for a title is perfect. Make sure your full title can be seen on the Google search page.

Also, don't forget to input all recent information.

Find and Fix Broken Links

Broken links are really frustrating for your users. You may put some links in your article, which may not work next year. Maybe the link you provided has been changed or removed. So when a visitor will click on the link and won't find anything, he'll be disappointed. This will affect your search engine ranking.

You may find this article useful - 15 Efficient Backlink Building Methods for SEO

So, you should check the contents of your website regularly for broken links. It's not possible to go to every article and check for broken links. Here's a broken link checker that might help you.

Optimize Right Keywords

Update your content and input the right keywords. Perhaps you didn't input the right keywords and updating can help you get traffic for the right keywords.

For Keyword research, you can use free tools like Ubersuggest. Suppose you're getting 100 visitors to a specific article per month. Updating content and inputting the right keywords can make the number 1000/month! Who knows?

Read Also - Keyword Research Tricks: Find Low Competition Keywords for Blog Post

Add Updated Multimedia

Your post "Best mobile to buy" has an image of an old Samsung phone. Why visitors will love a post that has an old phone's appearance. So update your post's photos and videos along with the article.

And probably you didn't add any multimedia to your post at all. Please do it now so that your post can get better rankings. Google crawl bot loves to rank those sites which have photos and videos along with writings.

It's good to add an image for every 400 words. That's the method that I have read from an article. You should make yours for better rankings. If you copy the image from any sites, don't forget to source it. So that Google and visitors know where it came from.


Those are my simple suggestions for all the website owners, bloggers, and writers who want to boost their ranking and get huge visitors just by updating their content.

Some tiny editing can make big differences!

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