Self Improvement is one of the best selling areas in any kind of market. Self-help books had a large number of readers even from the beginning. And there were also some great works in that field. Nowadays everyone is just writing a self-help book, people with a depressed and awkward life is writing about the ways to have a peaceful life, success stories are being written by unsuccessful people.
They are writing it to become successful because of the high demand for these in the market.
It isn't just in the case of books, there are also more other areas where self-help is making its mark. With the ebooks in the online market, there is also podcasts and other forms like audible which's selling a lot of self-improvement stuff online. People love to hear about how to make their boring life more productive, and these audio formats are helping them to save time. The market didn't end up with these, It also extends into the video format. There are a huge amount of youtube channels on it and they even have paid online courses and other coaching programmes for it.
These coaching classes are one of the best-selling markets, these Motivational Speakers really became the new generation gurus. They are also building a cult, they are giving hope to their followers an ideal lifestyle, which they say they have. US Motivational Speaking Industry is worth 1.9 billion.
Unlike Guru's these guys could make income without covering it by some religious aspects. These motivational guys simply offer a peaceful happy lifestyle by handing over the brochure which includes all the information about the amount of money one has to pay for it.
According to researches, Millenials are the ones who are main customers of this market. Their head is filled with the desire for a lifestyle, which actually doesn't exist. It's at this age they start to understand the reality and they identify the need someone to motivate them for going forward to achieve the fake reality. The fake reality, most of this Motivation guys offer. Millenials minds are filled with the idea of a lifestyle they see on the adds, the smiling faces.
People don't want to realise the fact even when they know all of it is set up and it means nothing more than a stock photo. The market will keep enlarging, there will be more and more billions and lots of investors are gonna come. There are a lot of self-help books and other philosophies written by writers years before, so these guys will never lack ideas to share with their followers.
Another Self-Improvement product selling a business is The App business. As the part of a digital era, it's more of an approachable version of it. It's also a great market, reports says US people are spending around 30 MILLION on just self-help Apps. There is a wide variety of apps are in the game. Calm is one of the players in the game, American Airline features Calm on its boarding videos and in-flight entertainment systems, even big companies like Google, LinkedIn and Adobe recommends Calm for its employees.
The future all these are leading to will be totally different our imagination, the market for self-help will turn into one of the biggest markets. There is also a trend that's gonna start to get more attention, it's the style of marketing products in the form of lifestyle products. Even electronic products gonna represent the lifestyle, Apple is always trying to market their products like that. They aren't just inviting you to buy their product, they are inviting one for living the Apple lifestyle. So it's going to continue and people will be in search of the ideal lifestyle that doesn't exist.