Just looked it up, I'm gen X, too, in the later part though. So, it's Gen X that's explaining computers to everyone :-D
And yes, you're absolutely right, the business that is made with absorbing attention has evolved impressively, leaving almost no chance for the brain to stop scrolling or watching. Even worse for a child, which generally lack even more of impulse control than adults. Though, it's decreasing in adults, too.
Add on top the effect of short-form content, and the effect is profound.
A brave new world :-(