This shouldn't be surprising and is in no way unique to hive. Starting as a new user on any platform, whether it is hive, youtube, Facebook, your own WordPress site or whatever, it takes time to build an audience.
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There are differences of degree, which also changes over time. It's easier to break in on some platforms and harder on others. Overall I think it's generally much easier to start earning on Hive than many other platforms, but building a large audience is more difficult since a mass audience doesn't exist here yet, and those followers you do get will soon be gone. For myself, in 6 years I've built a following of 5700 accounts, way more than I have on any other platform, but I doubt 5% of them are still active.