For example, I have onboarded 7 people so far, current active users, 3, that is a less than 45% retain :S and of those, 2 are on hive for the profits, they do not consume content at all...
They find it too and to quote "weird" to search the content by hand and pick what they like. They are too used to facebook spying you and showing you exactly what you want.
That completely aligns with my experience. Although I'm seriously jealous about that retention rate. Mine is more like 10%, optimistically.
Venezolains need money and most that joins see hive like an extra income that can "happen" from time to time, for them, for me, 20$ is a lot of money on medicines or food.