By writing, we all learn to write, but to be a web content writer you have to have something else... a gift so to speak. Follow certain rules, empathy and desire to communicate.
When they ask me, how are you?, what do you do?
And I work with: - I write texts for the internet...
They look at me in such a way that I can see the question mark above their heads. ❔
Of course, because after more than 20 years as a tourism specialist, it is difficult for others to understand that I make a living by “throwing keys”.
I wish it was just that!
Really, it is not difficult. I have seen references, inviting you to enter this world that say, for example:
“Any writer who has experience in creating texts in their various formats can emigrate to creating content for the web…”
I would say that more than that, more than writing, you have to know how to understand who is reading, putting yourself in their place and facilitating the understanding of the idea that is exposed.
From my point of view, it's as much about readability as it is about semantics and spelling.
For me, the success of good content lies in the legibility or scannability of the text, plus valuable content.
Why?
Because maybe I'm wrong or dyslexia betrays me while I write, but in the text:
- Every word, sentence and paragraph matters;
- It is direct, concrete, without paraphrasing;
- He is empathetic;
- Use accessible and positive language;
- It is useful, informative, educational and valuable;
No one, absolutely no one will say to you: "I'm sorry, could I make this longer and more complicated, please?"
What is web content writer?
One of the definitions that has caught my attention the most is the one from dictionary.com, it says like this:
Noun: A person who has managerial and sometimes policy-making responsibility related to writing, compiling, and reviewing content for a publisher or for a newspaper, magazine, or other publication.
That is to say, this is learned, but it also requires personal qualities that we work from deep within us:
- Communication.
- Empathy.
- Perseverance.
- Open minded.
- Passion.
When I say passion, I don't mean instant infatuation, no.
I mean is to know him so much, that you gain confidence, sense of belonging and end up loving him. (this advice is useful for everything in life).
Personally, I feel grateful to God for giving me the gift of knowing, listening and making myself understood. To dad and mom for educating me as I am and to the Internet for opening doors for me.
What does a content writer do?
Recently, the friends of redactorfreelance.com tweeted a magnificent list with 50 ideas that a content writer can create, which I think we all appreciate, have summarized and that I share here.
Services for companies
External communication
• Writing of letters and e-mails
• Writing company news
• Writing of press releases
• Writing success stories
Internal communication
• Speech writing
• Writing of company magazines
• Drafting of internal newsletters
• Drafting of internal communications (promotions, retirement, maternity, etc.)
Commercial communication
• Presentation writing
• Drafting of commercial proposals
• Drafting of mailings and e-mailings
• Drafting of brochures and catalogs
• Drafting of product sheets
• Drafting of instruction manuals
• Drafting of product manuals
• Drafting of procedure manuals
Large Documents
• Drafting of business plans
• Drafting of company reports
• Drafting of annual reports
• Drafting of specifications for public tenders
Customer Support
• Drafting of e-mails with model responses
• Writing frequently asked questions
• Drafting of help manuals
• Writing tutorials and guides
• Response to customer service inquiries
Services for websites and online stores
• Web content writing
• Review and optimization of web content
• Blogging creation
• Writing blog posts
• Newsletter writing
• Design of content trees
• Writing of tags, keywords, etc.
• Writing sponsored posts
• Writing articles as a guest blogger
• Writing product descriptions
Services for communication and marketing agencies
• Writing of press releases
• Drafting of press kits
• Writing opinion articles
• Writing advertorials
• Preparation of interviews
• Responses to media questionnaires
Audiovisual content services
• Writing scripts for corporate videos, product videos, virtual tours, etc.
• Writing scripts for animations
• Content writing for infographics
Content Marketing
• E-book writing
• Drafting of white papers
• Drafting of reports and studies
Media Services
• News
• Articles
• Reports
• Interviews
• Chronicles
Community management
• Creation of profiles in social networks
• Content curation
• Publication scheduling
• Management of contests, raffles and collaborations
Literary Services
• Stories
• Poems
• Literary correction
• «Ghost Writing» or «Ghost Writer»
• Biographies and life stories
Services for individuals
• Writing letters in general
• Drafting of complaint or claim letters
• Curriculum vitae writing
• Writing profiles on LinkedIn and other platforms
• Drafting of CV cover letters
Educational and training content
• Writing of thesis, end of degree projects, etc.
• Writing monographs and reports
• Writing articles for specialized magazines
• Drafting of training units
So if your idea or communication need is on this list and you don't know how to start, contact me!
Here I am to help you successfully develop your idea with written communication solutions.
Thank you for reading this far! If you liked this content,
I would appreciate your comment.
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Instagram: @3l3ida - @imagepossible
Twitter: @eleida
Any and all images, photos and designs published
they belong to my personal bank of #imagepossible
Photographic equipment used:
Sony at 3000
Panasonic DMC-LS60
Canon Powershot SX60 or
REDMI Note 9