A company wants its business to grow quickly. They are looking for ways to keep their business profitable and have a lot of consumers. Some of them carry out traditional promotions where they turn to the streets to distribute flyers and then talking with consumers. Some of them also promote digitally through social media, they engage with various netizens on internet and there are some companies that use brand ambassadors to mark the appropriate brand characteristics of their business.
There are many of people have opinion that the job of being a brand ambassador is an easy thing. The reason is, they are paid handsomely just to promote goods in a short time. It is a wrong and misleading opinion. Brand ambassadors are required to have the same vision and mission as the company and must be in accordance with the products that they were made. So, it almost anyone can do promotions, but this isn’t everyone can be the spearhead of promotion that blends with characteristics and principles of the company or their products.
Then, how do we choose the right person for this job ? It depends on the goals, budget, what consumers are company looking for (besides blending with characteristics of company). Some of those things will classify the specifications that we needed. What you need to know, you can use your employees or internal people within the company to become brand ambassadors, this is cost effective for the company. however, you can also use people outside the company such as artists, athletes, famous influencers and so on.However, companies must be prepared for higher budgets because a well-known profile can have a big impact on the products.
After we have a typical person who will be a brand ambassador (this is between choosing people inside the company or recruiting people outside the company), then we need to take a look at the points that we needed.
A brand ambassador must have the same level of passion as characteristics of your company. So, the people you choose or recruit feel lucky if working with your company. Its a win-win solution.
You need to make sure that the person you choose is a professional. The company must choose discipline personal, willing to work hard and dedicated to you, so you can organize of what you want.
This is still related to point 2, the company must choose people who can be flexible with circumstances. So, the brand ambassadors can be arranged according to company. The company will "forced" brand ambassador to be involved in certain circumstances and sparks creativity that produces a unique way of promotion.
The company also needs to select people who have a big influence in pushing the masses. So, persuasion from the brand ambassador has a high conversion of your product sales.
I think brand ambassadors have a big impact on a company or product, so this isn’t everyone can suitable with this job and also this isn’t everyone can be the leader of various promotions.
Photo Sources :
Congratulations @barevida! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :
Your next target is to reach 50 upvotes.
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOPCheck out the last post from @hivebuzz:
Thank you hivebuzz
You are welcome @barevida! It is great to see you are doing your first steps! Great work!