Image edited by me in Canva with their free supplies.
Horacio woke up one morning feeling very depressed, he had finally realized and accepted the reality that for quite some time he had not had successful sales of his "Florencia" coffee produced by himself and not only that, several of the beans were already old. Horacio was very worried, what would he do with that pile of old coffee beans?, he certainly could not simply get rid of them. The poor man was standing firmly as he looked sadly at the big sacks full of his precious coffee beans that, although they were already old and their flavor had lost its strength, they were still valuable, weren't they?, it was practically his work of a lifetime and when a person gets old you do not simply throw them away, you try to take care of them, right?, or well, that's what decent people do.
This last thought of Horacio's made the light switch go on, he came up with a great idea to give a new direction to the image and promotion of his coffee in order to sell the old (but not less important) delicious coffee beans, so he made the decision to hire an advertising team to help him, since he had the idea but did not know how to make it materialize and execute it.
After two days of calling the marketing team, they finally arrived at Horacio's place, it took them a while because Horacio lives in a village and they live in the city. Once the team was with him in his small coffee shop, he proceeded to tell them what was going on and his advertising idea, an idea that the marketing team thought was beautiful so they quickly began to work on it.
Alexa (the team leader), had the idea of changing the name of Horacio's coffee shop, it would no longer be called "The Florencia coffee shop" but "Oldie but goodie coffee shop", making reference to the fact that the old things also has its charm (and it sounds funny). She also asked Horacio to be able to see, smell and taste the old coffee beans, to determine their exact flavor in order to know exactly how to sell them. Alexa, when tasting the coffee made with the old beans, felt surprised, because she did not feel disgusted at all by the taste, the coffee did not taste strong, it was a very subtle and particular taste, like something fermented in a soft way, as if the coffee had been made with flowers, she was fascinated, because she thought that the coffee made by Mr. Horacio must be so good that although it was old and almost tasteless it still had its charm.
Usually, people would not buy coffee beans that looked old, but the whole advertising campaign designed by the marketing team revolved precisely around the fact that the coffee beans were old and that was what made them special and different. The packaging of the coffee was turned into a kind of small handmade bags, the decoration of the store was done as vintage as possible, creating an intriguing and cozy atmosphere. On the walls were written phrases such as "would you throw away money just because it is old even though it is still worth the same?, "Would you abandon your parents because they are old?", "Would you like to be despised when you get old?" and things like that, somewhat passive-aggressive but with a great sense of humor, which is something that in today's age sells a lot.
The renovation of the shop and the creation of the advertisement was done with the honest savings of Mr. Horacio, this left him a little worried, because he did not know if in the end everything would work and it had to work, because if not he would become bankrupt. Once everything was finished and even having managed to place a sign in the city near his town, Horacio's concern dissipated completely because the marketing strategy had been a success, several people from both the city and the town began to visit his coffee shop looking for a different experience, which allowed him to quickly recover his investment.
Horacio was very grateful to the marketing team, not only had they helped him to sell the old coffee beans, but also now his small coffee shop had a new image that allowed his coffee to become popular and reach the hearts of the people.
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That "Oldie but Goodie" is a classic 😁... and those passive-aggressive questioning turned out to be great slogans, I'd say.
Nice one 👍
It's a classic indeed 🤓, for some reason I've always found the passive-aggressive behavior quite funny, I guess it's because of how it's often portrayed 🤔🤭.
I'm glad you liked it 😊
Wow, very good strategy, that marketing company really worked well. I like the vintage style, I think it goes better with a coffee shop. It gives better style to the place. Good job.
Thanks friend for often commenting on my coffee stories, I really appreciate it 😊 and without a doubt the vintage style coffee shops are the ones that feel more like a real coffee shop (if you know what I mean 🤭).
Beautiful story, there is a saying here: "old hen always gives good broth", so very good start for Horacio's business.
Thank you very much 💕, that's a very wise saying 🤓.
Clever marketing often goes a long way. You could always just jack up the price and tell people it's rare and people will buy pay extra for it... 🤣
This is very true 🤭, many times I have seen products being advertised as different and really they are just the same but in a different color or things like that 🤣, no doubt marketing always influences the success of a product.
Passive aggressive strategies? good way to sell haha, very good story :D
For some weird reason I have noticed that many times people react when they are treated in passive-aggressive ways, so it is certainly a functional way of selling 🤣🤣.
Thank you very much😊💕
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There is such a dark truth to this statement Valentina. A lot of People of this "modern" era look at elderly as a burden, almost as if old would never touch them. We often tend to forget if we are lucky to live a long enough life, old age will come to us all as its natural course and we should deal with our elderly as we would want to be dealt with when we we ourselves are old.
It's definitely a bit dark, nowadays a part of society not only puts the elderly aside but they are afraid of aging, something that shouldn't be because as you say, if we are lucky, we are all going to get old. I could understand that sometimes dealing with older people is complicated or perhaps they are not good people just because they are old, but I think there should always be a certain amount of respect for those who have lived longer than we have, thanks for commenting 😊.
Very good strategy I liked it and well, as we know, the ferment on some occasions generates a good wine, so that coffee perhaps had a slight touch of liquor flavor
Very good indeed and now that you mention it, it is true 🧐, possibly the coffee has a slight taste of liquor 🤔, thanks for commenting ⭐.
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STOPCheck out the last post from @hivebuzz:
The power of a good advertising strategy makes great things possible!
Horacio had the excellent idea of leaving this part of the sales process in the hands of experts, since many people believe that by just placing an ad and making flyers, they will come en masse to purchase their product or service.
Honesty is the key to success. Well done...
Everything that is made with love gets a special flavor. The old is not bad, only the perspective is. The fact that that old coffee has changed its taste is a way of affirming that everything has its goodness. It is not the new, it is not the old, it is the essence of being. Great text.
It definitely is 🤓, thank you very much 💕