I was working on a client project today, crafting real estate listings, when it hit me that I hadn’t written my daily essay yet. So I figured I could simply share what I know about creating listings with the help of AI. And at the same time, explain how to make sure the final result doesn’t sound like AI at all, because no one wants a robotic property description. Not the client, not the buyer and definitely not me.
Everything starts from one simple question. Have you already shared your writing style with your AI tool or not? If you have been feeding ChatGPT or any other model your texts, your essays or your previous listings, you are already halfway there. But if your account is fresh or you haven’t built any kind of human voice into it yet, then we need to give it something solid to work with.
Since I cannot share my own listings for obvious reasons, we are going to be a little sneaky. Go to any upscale real estate website and find the most inspiring examples you can. The kind of listings that feel spacious even before you see the photos. The ones that sound like a person wrote them. Choose at least five. Short, long, emotional, polished. Anything that reflects the tone you want.
Take these examples and give them to your AI. Tell it clearly what the mission is. You want personal sounding listing texts that capture the best qualities of the examples but without copying them. You want the rhythm, the atmosphere and the structure. You do not want plagiarism. You do not want generic filler sentences like “modern living at its finest.” This step trains the AI to understand the taste you expect.
Once the tone sounds right, you can move to the real job. Give your AI the actual photos of the property. Preferably high quality, because if the photos are blurry and dark, even the AI cannot save you. Ask it to write a new listing based on the images and the writing voice you have just taught it. Now it knows what “good” looks like and it can follow your rules.
This is how you stay the master instead of pressing a button and accepting whatever boring text pops out. You set the structure. You set the tone. You teach it how to create something people want to read. Because readers want to connect emotionally. They want to feel the lifestyle. They do not want to feel like a machine is selling them a living room.
To make this even clearer, here is a short example of how I would write a listing myself. This is the style you can aim for if you want something that feels personal, warm and completely different from the standard agency copies floating around the internet.
If Your Dream Life Had an Address, It Would Probably Look Like This
This home is the kind of place people imagine when they say they want to live in Marbella. It sits high above the coastline with views that stretch from the mountains to the sea, and every corner feels intentionally designed. The light inside is incredible. Wide windows open the whole living space to the outdoors, and the layout flows in a calm, natural way. Nothing feels crowded. Nothing feels overdone.
The main living area is bright and spacious with soft tones and comfortable textures. The kitchen is one of the highlights. It has a long marble island, warm wooden cabinetry and a direct connection to the terrace so it becomes the heart of the home, not just a cooking space. The dining areas are both elegant and relaxed, and everything opens to the views that really define this property.
The outdoor spaces are on another level. There are several terraces, a beautiful pool, a rooftop style deck and quiet corners tucked between tropical plants and natural rock. Day or night, it feels like a private retreat. The bedrooms are peaceful and generous in size, especially the primary suite with its vaulted ceiling and mountain panorama.
This is a home for someone who cares about atmosphere. It is modern but warm, luxurious but not loud, and it delivers the lifestyle people come to Marbella for. Sun, views, space and a sense of complete privacy.
This is what a human driven AI workflow can create when you guide it correctly. If you want your listings to stand out and actually make people feel something, this is the direction to go.
Very cool house... I wonder what it is listed at...
It's listed for 3.495.000 €. Properties are crazy expensive in south of Spain right now 🫠
Over four million dollars and not even waterfront... Yeah, that is a nice house, but that kind of pricing is only for the most prestigious areas of Western Washington.
All the beaches are public space, you can't own waterfront in here and it's a good thing. You can be next to the sea though.
I prefer it here that you can own waterfront, though people can still walk through your beach if you don't put up a fence, though you can restrict what can be done on your waterfront. Like I saw signs that said no fishing in front of these houses and if you start fishing there homeowners can call police and they will chase those fishing in the no-fishing area away and possibly ticket them for trespassing.
I understand, It just would not work here. This is the area where most of Spain and millions of Europeans comes for beach holiday, so if it would be all private, it would not work
AI can be great but we should learn how to integrate it in our daily work.
Also we shouldn't trust it blindly.
Absolutely! I clock 60€ per hour with help of AI when I create listings. Unfortunately there is just not work around as people rather just say to AI "create me a listing" and don't see the value of someone who boosts their work with AI.
If only people used their brains rather than use their brains to make AI think for them.
That’s actually the whole point of the essay. AI doesn’t replace your brain, it just amplifies the voice you already have. If you skip the thinking part, the result will always sound robotic. But not everyone knows how to write or has spent years learning that skill, and that’s ok.
And to be frank, not all real estate agents can write either. I see weak listings all the time. Being a great seller doesn’t automatically mean you can create a fantastic description. Writing is its own skill.
For people who want to sell their home without paying for an agent, AI can be a really helpful tool. It lets them create something clear, emotional and professional without extra cost. We shouldn’t take that option away from people.