Follow a strategic roadmap and reverse engineer, work backwards, to focus on the customer's needs instead of just the business goals.
NOTE: This is a summary of takeaways (initially intended for me and for the teams I work with) while learning about different aspects of marketing online. Link to the article reviewed is found at the end of this post.
1) Ensure Fast Loading Time
Now that page speed is one of Google’s ranking factors (called the “Speed Update”), the time required for a website or app to fully load has an even bigger impact on conversions for your business.
design of the application should ensure that the loading time remains as fast as possible.
2) Start with a Stellar Value Proposition
The value proposition needs to be incorporated into the design in such a manner that it clearly addresses the target user’s problem and communicates how you can help resolve that.
Remember that you are not really selling any offer, that you are selling the solution to the problems.
3) Use Design Cues to Direct the Site Visitor’s Attention
Make something stand-out, like the CALL TO ACTION, not only with large sizes but using other principles of design as describe by Gestalt psychology.
4) Bank on Past User Experience
Track where on a page users usually stay or react to, the areas which represent this on a page is now called the "heatmap".
Knowing these areas help finalise on design and elements and provide guidance to users of where to look.
5) Reduce the Clutter
Incorporate a minimalistic style, with the goal of trying to include only the most important elements.
6) Steer Clear of Jargon
You on the implementing side may not be using the same set of vocabulary word with that of the receiving side, the audience or customers.
Think of the customers needs first, how they understand offers like what your business has, and how they tend to respond to such.
Use words that your target audience understands, and on a pace (like breaking down chunks of long-form content) that gives them enough time to think and act.
7) Establish Trust
Place words and even images to reassure your audience that your business also gives importance to privacy and security of personal information.
A Privacy Page and/ or pieces of content declaring that information exchanged is in safe hands, these can go a long way of building trust. Having SSL certificates installed that yields to the HTTPS version of a website, also helps a lot.
8) FOMO – Evoke a Feeling of Scarcity
Fear of Missing Out (FOMO) is a trigger widely used online nowadays, to determine what people really wanted to spend for. Just avoid falling into the trap of creating false scarcity because this will even hurt your conversions and business.
9) Eliminate Too Many Options
Avoid presenting too many choices to be picked out.
Having so many options may work if you are in the business of comparing all given deals at a given time, like what www.AirportRentals.com or MotorhomeRepublic.com is doing.
However, most of the time, limit the options to at most three to choose from. Most customers settle for the middle option this way.
10) Test and Measure the Results
Decide on a system and even time period of testing your efforts. This must be clear on the strategic roadmap you have established in the first place.
Regular tracking and evaluating your efforts will lead to better understanding the audience and customers, which ultimately lead to being able to solve their problems and increased income for the business.
As for me, my mantra in executing campaigns have been - TEST, TRACK, TWEAK. And it works.
This is a summary or taking notes of the original post seen at Single Grain
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