I'm /deeanndova there ... it took me a LONG time to understand Cent because I got there just as they were going through major changes, so I had to understand it TWICE, and nobody really has time for all that. Still, I did figure it all out -- it is not as straightforward as Hive. Essentially, what you do is put art our and fund it upfront to get attention from seeders who if they like what they see from you consistently fund you consistently. Meanwhile, other people come and comment, and you reward your favorite comment ... lovely way to get fine testimonials, although they are probably not entirely unbiased (because the same economics that go into folks writing articles and selling the proceeds for their living operate on Cent, and in addition to the big reward, you can also spot -- tip -- other responses that you like).
Speaking of rewards -- there are other people offering rewards to attract views to their art, and a good, thoughtful comment allows you to be in the running for those. However, the competition is fierce -- that's a process in and of itself!
I adapt the old process on Steem for the days in which I started out with just 15 resource credits ... post up some art with an amount of ETH worth $4-5, and then write 5-7 thoughtful responses to other people's post. My goal: breakeven first, then take small profits. It can work as a model ... but of course, it's just not as good as Hive.