That's a nice barber shop in our city. Yesterday I've notice it because it was so catchy.
Inside they have a cool bike and the pool game.
I walked a bit more and I've seen an other close to it but not that cool.
That's why I think that marketing matters very much.
If I wished to visit a barber shop, I would visit the first one because it's much cooler !
Well this is more branding than marketing seeing as they didn't have to convince you. Still, it is very important businesses do all they can to gain visibility