Part 8/11:
A deeper dive reveals that Google considers several factors when determining a business's trustworthiness. The EAT principle—experience, expertise, authoritativeness, and trustworthiness—should be a guiding framework for all businesses looking to improve their Google standings.
Local SEO Focus
Initially, many business owners believe that ranking well in Google Search guarantees a strong presence in Google Maps. However, there are distinct algorithms at work, with local SEO being pivotal for Google Maps. Businesses should focus on establishing local relevance instead of relying solely on organic search tactics.