Part 7/9:
The narrative contrasts Murns' extensive, high-quality work with the rapid rise of viral stars on social media platforms like TikTok. The article references a viral video of a 15-second soundbite of a teenager with millions of Spotify listeners—an example of how fleeting fame can be in the era of short-form content.
While succeeding on platforms like TikTok is impressive, the piece emphasizes the value of investing in genuine, substantial music. Murns' work exemplifies artistry that demands time, attention, and appreciation—qualities often overshadowed by quick viral moments.