Part 9/12:
Furthermore, the industry once prioritized artist development, marketing, and consistent promotion. A&R professionals would scout talent, produce records, and work tirelessly to place artists on radio stations or MTV. Now, many of those traditional roles seem diminished, replaced by the expectation that artists and fans create their own promotion through social media.
Personal Perspectives and Reflections
The speaker, likely a music producer or industry analyst, reflects on their own experience, criticizing how artists and labels are reduced to products whose promotion relies heavily on user-generated content. They emphasize that the artist’s creative work is often sidelined in favor of viral potential.