Part 3/8:
This action raises immediate questions: Why would a major label work against content that effectively promotes their catalog and benefits both the artist and themselves? The musician’s legacy continues to generate revenue, and the video arguably serves as free promotion that sustains interest in the song decades after its initial release.
The Contradiction in Business Strategy
The core of the frustration lies in the apparent contradiction within WMG’s approach. On one hand, record labels aim to monetize catalogs of classic artists; on the other, they aggressively remove user-generated content that extends the lifespan and reach of their artists’ work. This paradox hints at a broader industry tactic that seems counterproductive.