Part 8/12:
Bato stresses the power of YouTube as a promotional and income-generating platform. Viral videos can amass billions of views, translating into ad revenue and boosting sale opportunities for music, merchandise, and concert tickets. He recommends that artists consistently create and upload content, including lyric videos and full-length videos for potential singles, to maximize visibility and income.
The Importance of Songwriting and Licensing
Songwriting remains a cornerstone of profitability. Successful songs—especially hits—can generate substantial income via performance royalties (collected by BMI and ASCAP), mechanical royalties from sales or downloads, and licensing deals for TV, film, and commercials.