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Hype It excels as a landing page tool essential for tracking ad campaigns directed towards Spotify streams. By sending traffic to a designated Hype It page, artists can evaluate link clicks and witness firsthand how effective their campaigns are. Furthermore, Hype It functions as a download gate, requiring users to enter their name and email address in exchange for free downloads. This clever approach helps artists expand their email lists while also encouraging downloads, increasing their chances of converting visitors into dedicated fans.