Part 5/14:
The Strategy of Broadened Targeting
A critical insight is the importance of broadening one's target set. Instead of fixating solely on the decision-makers, focus on those who influence or advise them. For instance, in sales, rather than pursuing the CEO directly, approach middle managers or influential staff members who can champion your cause upward.
The analogy extends to social scenarios like dating or friendships. Approaching someone through their social circle or common interests, like cosplay conventions or hobby groups, increases the likelihood of establishing genuine connections, sidestepping unapproachable targets.