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For example, the recent recognition of athletes like Caitlin Clark, who gained fame for her athletic talent rather than her gender, reflects a significant shift in how women’s sports can be marketed. MacKenzie believes focusing on athletes as top-tier competitors rather than being categorized specifically as women’s athletes unlocks new marketing and sponsorship potential.
The Role of the Commissioner
MacKenzie shared insights into what LPGA players seek in a leader. Trust, reliable communication, and a clear vision are paramount. She highlighted the importance of setting expectations, drawing parallels between effective leadership she experienced under former commissioner Mike Whan and what the players expect moving forward.