Part 7/9:
Evan emphasizes the importance of being involved in the production process, arguing that it provided him the momentum needed to grow the business. His hands-on experience allowed him to learn the nuances of his products, which in turn positioned him as a knowledgeable partner to manufacturers. This experience is invaluable; it not only fosters growth but also shapes the quality and effectiveness of communication with external partners.
By effectively utilizing a $600 investment in equipment, Evan created a system that dramatically reduced lead time from production to shipment. This level of efficiency is hard to achieve when relying solely on third-party manufacturers, as it enables a rapid feedback loop between production and customer fulfillment.