Part 2/8:
Consider the recent decision by the San Francisco 49ers to sell 6% of their franchise for a staggering valuation of $8.5 billion. The move marks a significant departure from the previous perception that franchise values hovered around $6.5 billion, according to various valuations from outlets such as Sportico. This transaction wasn’t just about liquidity; it was a fascinating case study on how teams navigate the complex world of value assignment in sports.