Part 2/10:
While companies like McDonald's, Taco Bell, Wendy's, and KFC used to be considered recession-proof—offering the best caloric return for a dollar—times have changed. Fast food locations are now experiencing a downturn in sales just as consumers are looking for cost-effective meals. Despite overwhelming evidence suggesting that meal prices have spiraled upward, these chains have responded with bewildering strategies that include rising prices and decreasing reliability.