Part 5/10:
Over the past decade, the average price for fast food items has doubled. Fast food establishments historically lured in customers with the promise of value, leveraging upselling opportunities in-store to compensate for lower menu prices. However, as ingredients, rent, and delivery costs have risen, companies have had no choice but to raise prices—pushing the narrative that fast food is becoming a more premium offering.
Consumers now face a convoluted system, where navigating various deals and apps becomes frustratingly complex. Those who utilize fast food apps can sometimes score better deals than those ordering through delivery apps, leading to a dichotomy in consumer experience.