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Chili's Thriving in a Struggling Casual Dining Sector
As the restaurant industry faces significant challenges, marked by a record number of bankruptcies in 2024—including notable chains like TGI Friday's and Red Lobster—Chili's stands out as a notable success story. Under the leadership of CEO Kevin Hoffman, the casual dining chain has not only weathered the storm but has also seen a surge in customer engagement and sales.