Part 2/9:
The struggle of casual dining restaurants is well-documented, with many chains losing sight of why diners choose to eat out. For Hoffman, addressing this fundamental question is crucial to driving growth. He emphasizes the need for chains to deliver compelling dining experiences; otherwise, there's little hope for business expansion. As the environment remains challenging, with the pandemic's aftermath still looming, Chili’s finds itself on a surprisingly upward trajectory, boasting higher customer counts and increased sales.