Part 5/9:
One of the pivotal additions to the menu was the Big Smasher, introduced as a value-oriented option designed to challenge the rising prices at fast-food chains. Inspired by customer frustrations over fast food costs, this quarter-pound burger mimics popular fast-food offerings but is positioned within Chili's casual dining format. Hoffman's strategic approach—offering both affordable and premium options—supports a barbell strategy that appeals to diverse consumer bases, ensuring profitability despite broader economic pressures.