Part 7/9:
Chili's success with menu items such as the Triple Dipper—a long-standing favorite—has been greatly amplified by strategic marketing efforts, particularly through social media. Hoffman notes how a focus on visuals and experience—notably the cheese pulls characteristic of the Triple Dipper—has created a viral marketing phenomenon. Younger generations have embraced this sharing culture, further driving traffic and engagement in-store, leading to a surprising 70% increase in Triple Dipper sales year-over-year.