Part 4/9:
The Corporate Woke Turn: Lessons from the Bud Light Controversy
This conversation also touched upon broader corporate culture shifts, citing the recent backlash faced by Bud Light. Many companies, in an effort to appear progressive by adopting "woke" policies, have faced consumer rejection. Executives are now increasingly cautious about alienating their customer base by overly aligning with woke ideologies.
There’s a consensus that Hollywood and corporations need to "read the room" better—embracing a more balanced approach that respects the preferences of their broader audience. As public sentiment shifts, so too must their strategies if they hope to remain relevant and profitable.