Part 3/14:
Lesson One: Complacency Kills. Heritage and reputation alone cannot sustain a brand. Continuous innovation is vital. Brands must evolve with changing consumer tastes or risk becoming irrelevant.
The Cost of Playing It Safe
In the late 1980s, Jaguar was rescued from British ownership and was later acquired by Ford in 1989. Ford aimed to transform Jaguar into a profitable, globally recognized luxury competitor. However, their approach often prioritized volume over quality, and missteps began.