Part 10/14:
Lesson Four: Timing and Audience Matter. The campaign's misalignment with consumer sentiments and expectations damaged the brand further. In an era fatigued by superficial branding and overhyped marketing, Jaguar's edgy, artsy approach seemed out of touch, especially when potential customers craved authenticity.
The Hard Truth of the Current Situation
By 2025, Jaguar’s sales had plummeted to a fraction of their former glory. In April 2025, just 49 cars sold across Europe, and the US market saw similar declines. The company’s global revenue from new cars had dried up, and the brand was effectively in a self-imposed silence until its next-generation EVs could arrive.