Part 11/14:
The company maintains that this hiatus is strategic, aiming for a major relaunch when the new models are ready—a gamble that most businesses cannot afford. Thanks to Tata’s deep financial reserves and Land Rover’s profitability, Jaguar can survive this long pause. But it risks losing its place in the luxury automotive landscape entirely.
Will the New Jaguar Survive?
The upcoming launch of a high-end electric GT in late 2025 is poised to be a pivotal moment. The key question: will they succeed in convincing wealthy consumers to choose Jaguar over established luxury brands like Bentley, Mercedes, or Tesla?