Part 12/14:
Much hinges on whether Jaguar's bold rebrand and product lineup genuinely resonate. So far, the evidence suggests skepticism—longtime enthusiasts feel alienated, and the wider market remains unconvinced.
Key Takeaways for Business Owners
Jaguar's story is a compelling case study on the importance of listening to customers, staying adaptable, and understanding brand fundamentals. Allowing a division to languish in decline or employing radical strategies without aligning with market sentiment can be disastrous. Conversely, bold innovation and timely repositioning can potentially revive a brand—if executed with awareness and sensitivity.