Part 5/8:
A critical point of contention is the stark difference in pricing between China and other markets. In China, the Elixio's starting price is roughly $16,500 USD, with the long-range version costing about $20,000 USD. This affordability makes it highly attractive locally; however, international pricing estimates suggest a significant markup, with the car potentially retailing at around $60,000 AUD in Australia.
Such a disparity raises questions about Hyundai's global EV strategy. Consumers and critics argue that the jump in price diminishes the car’s competitiveness, especially against Chinese brands offering similarly sized vehicles with comparable or superior tech at a fraction of the cost.