Part 7/8:
Furthermore, many believe Hyundai's EV pricing outside North America is not competitive, asserting that unless Hyundai reduces its prices or improves its value proposition, its EV sales could stagnate over the coming years. This sentiment underscores the broader challenge faced by traditional automakers attempting to compete with aggressive Chinese EV pricing.
Conclusion: Will Hyundai’s Strategy Succeed?
While the Elixio sports promising specs and features, its success hinges largely on pricing and consumer perception. The significant gap between Chinese domestic prices and international retail prices could hamper sales unless Hyundai adjusts its approach.