Part 4/7:
The founder observed that only a few individuals initially accepted the free water. However, once some people started accepting and seeing others do so, more curiosity and participation followed. The social phenomenon was clear: number of people at the table or in a social setting could significantly influence others’ willingness to join in.
This insight aligns with the idea that social proof plays a critical role in changing behaviors—if more people demonstrate acceptance of free goods, societal attitudes shift, making it more socially acceptable to do so on a broader scale.