Part 1/7:
The Journey of Building Artsy: Transforming the Art World from Within
The story of Artsy’s founder, Carter Cleveland, is one of persistence, innovation, and strategic thinking. When Cleveland first set out to introduce his platform to traditional galleries, he encountered skepticism and resistance. Many questioned why they should trust a young entrepreneur and a new technology with their artists and their legacy. Despite the initial nudges of doubt, Cleveland’s vision was clear: to create a platform that makes fine art accessible to everyone, akin to how Spotify revolutionized music or Netflix changed film viewing.